Why such a giant like Thomas Cook have failed and what could they have done better ?
In 2019, the world oldest travel company went bankrupt letting more than 600 000 Thomas Cook’s customers around the world by their own....
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Vincent Tng
27 nov. 20193 min de lecture
Brand personality & emotion
The oldest tour operators in the world, founded in 1841 in the UK just went bankrupt this year, in September (2019). It has engendered...
1 vue0 commentaire
Vincent Tng
27 nov. 20193 min de lecture
What Thomas Cook do to stand out in France ?
With more than 85 millions foreign tourist and 75% of the 66 millions resident that travel regularly, on average they travel 4,9 times a...
0 vue0 commentaire
Vincent Tng
14 nov. 20192 min de lecture
Overall market
France is one of the most beautiful and attractive country in the world : Eiffel Tower, Versailles Castle, Nice. So attractive that...
3 vues0 commentaire
Vincent Tng
11 nov. 20192 min de lecture
Consumer insight in France
Being a native french I can tell that France is a wonderful country to visit : Eiffel Tower, Louvre Museum, St Michel Mount, Nice ect…...
4 vues0 commentaire
ZHANG Yafei
30 nov. 20193 min de lecture
Overall Introduction: Thomas Cook In Different Markets
This article is a sort of sum-up as well as an overview of our blog.
10 vues0 commentaire
ANNAMALAI Vigneshwar
29 nov. 20194 min de lecture
Does Thomas Cook able to connect Emotionally well with the consumers of India?
Brand Personality & Brand Emotion – MakeMyTrip.com, OYO Before getting in to the Travel & Tourism market, would like to discuss on Brand...
7 vues0 commentaire
Marie-ji-in Pradere
29 nov. 20192 min de lecture
Why it is hard to last long.
Talking about brand sustainability for Thomas Cook in an Australian environment can be a little bit tricky for the simple reason that...
1 vue0 commentaire
ANNAMALAI Vigneshwar
29 nov. 20192 min de lecture
Distinctiveness - A major factor in a competitive Travel market
Competition – Tourism & Travel Market in India The travel and tourism market in India is projected to grow at a CAGR [Compound Annual...
3 vues0 commentaire
ANNAMALAI Vigneshwar
29 nov. 20194 min de lecture
How far Thomas Cook is Sustainable in Indian Tourism & Travel Market as compared to Local Players?
Brand Sustainability – Travel & Tourism companies in India According to Forbes, a sustainable brand is one that has successfully...
0 vue0 commentaire
ZHANG Yafei
29 nov. 20192 min de lecture
Thomas Cook China: A Responsible Trip For All
Sustainability for travel agencies.
3 vues0 commentaire
Vincent Tng
29 nov. 20192 min de lecture
Why such a giant like Thomas Cook have failed and what could they have done better ?
In 2019, the world oldest travel company went bankrupt letting more than 600 000 Thomas Cook’s customers around the world by their own....
3 vues0 commentaire
ZHANG Yafei
27 nov. 20193 min de lecture
The Fierce Competitions In China Travel Market
Let's explore their strategies!
1 vue0 commentaire
Vincent Tng
27 nov. 20193 min de lecture
Brand personality & emotion
The oldest tour operators in the world, founded in 1841 in the UK just went bankrupt this year, in September (2019). It has engendered...
1 vue0 commentaire
Vincent Tng
27 nov. 20193 min de lecture
What Thomas Cook do to stand out in France ?
With more than 85 millions foreign tourist and 75% of the 66 millions resident that travel regularly, on average they travel 4,9 times a...
0 vue0 commentaire
paulleterc
26 nov. 20192 min de lecture
Brand sustainability
Why Thomas Cook is finally not sustainable ? In 2018, more than 1.4 billion tourists traveled the world, according to the UNWTO (World...
3 vues0 commentaire
Marie-ji-in Pradere
26 nov. 20193 min de lecture
Why Thomas Cook's fell and its competitors didn't
The travel industry has been completely shifting for the past decade now. It is important to remember that what travel agencies used to...
1 vue0 commentaire
paulleterc
25 nov. 20193 min de lecture
Competition
How Thomas Cook collapsed in the face of competition Since 23 September 2019, Thomas Cook has been officially declared bankrupt, with the...
2 vues0 commentaire
paulleterc
17 nov. 20193 min de lecture
Brand personality and emotion
Thomas Cook, started from the bottom, now you're out Thomas Cook was born in Melbourne in 1808 and organized his first train trip in 1841...
2 vues0 commentaire
ZHANG Yafei
17 nov. 20193 min de lecture
How Does Thomas Cook China Stand Out
Let's see Thomas Cook China's Brand Personalities.
1 vue0 commentaire
Marie-ji-in Pradere
16 nov. 20194 min de lecture
How do you feel when thinking about travel agencies?
Thomas Cook is the oldest tour operators in the world, launched in 1841 in the UK, it slowly grew all around the world and became one of...
2 vues0 commentaire
ZHANG Yafei
14 nov. 20192 min de lecture
Thomas Cook China sees little impact from UK closure
See how Thomas Cook changed their strategy in China.
6 vues0 commentaire
paulleterc
14 nov. 20192 min de lecture
Overall market
Which type of market is Brazil? Although Brazil is a large country with an incalculable number of wonders, it is not necessarily a...
1 vue0 commentaire
Marie-ji-in Pradere
14 nov. 20192 min de lecture
Travel in Australia
Australia is a big large island far from the rest of the world yet so rich and diverse. So much that it arouses a lot of curiosity among...
5 vues0 commentaire
Vincent Tng
14 nov. 20192 min de lecture
Overall market
France is one of the most beautiful and attractive country in the world : Eiffel Tower, Versailles Castle, Nice. So attractive that...
3 vues0 commentaire
paulleterc
14 nov. 20192 min de lecture
Consumer insight in Brazil
Is the travel agency a good option for tourists in Brazil? Brazil, such a large country that it is impossible to visit in a week, in...
0 vue0 commentaire
ANNAMALAI Vigneshwar
14 nov. 20192 min de lecture
Overall Market - Tourism & Travel Agencies of India
Overall Market – Tourism & Travel Agencies of India India is 34th largest tourism destination in the world. As India being a very vast...
3 vues0 commentaire
ANNAMALAI Vigneshwar
13 nov. 20193 min de lecture
Consumer Insights on Travel Agencies & Tourism - India
Consumer Insights on Travel Agencies and Tourism – India India is a country in South Asia and is the seventh largest country in the world...
1 vue0 commentaire
Vincent Tng
11 nov. 20192 min de lecture
Consumer insight in France
Being a native french I can tell that France is a wonderful country to visit : Eiffel Tower, Louvre Museum, St Michel Mount, Nice ect…...
4 vues0 commentaire
ZHANG Yafei
11 nov. 20192 min de lecture
Package Tour Or Independent Trip When You Travel In China
China is so big and what is the best way to travel in this charming country?
12 vues0 commentaire
Marie-ji-in Pradere
11 nov. 20192 min de lecture
Down Under through the eyes of backpackers.
After a year travelling on my own in this amazing country that is Australia, I had the chance to encounter a lot of adventurers like me...
4 vues0 commentaire
ZHANG Yafei
30 nov. 20193 min de lecture
Overall Introduction: Thomas Cook In Different Markets
This article is a sort of sum-up as well as an overview of our blog.
10 vues0 commentaire
ANNAMALAI Vigneshwar
29 nov. 20194 min de lecture
Does Thomas Cook able to connect Emotionally well with the consumers of India?
Brand Personality & Brand Emotion – MakeMyTrip.com, OYO Before getting in to the Travel & Tourism market, would like to discuss on Brand...
7 vues0 commentaire
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