Consumer Insights on Travel Agencies and Tourism – India
India is a country in South Asia and is the seventh largest country in the world by area and one of the most popular democracies in the world. Taj Mahal which is one of the Seven Wonders of the World is situated in Agra, India which attracts more tourists all over the globe because of its iconic beauty. Being an Indian and India which is known for tourism in terms of Culture, Arts & Architecture I had visited several places and admired.
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In order to deal with the consumer insights, I personally interviewed my friends regarding their experiences on travel and tourism. Indians are more cost effective and I came to know that their preferences are more on offers/discounts. For the tourism within India mostly they use to prefer some tourism companies like “GOIBIBO”, “MakeMyTrip.com”. GOIBIBO is one of the subsidiaries of MakeMyTrip.com.
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Indians normally consider on balancing both money and quality when it comes to tourism. Most of the Indians they do it on their own through internet. Internet plays a major role and being a highly populated country and the usage of internet which is also high, many travel agency companies acquired lot of customers digitally. Brands like MakemyTrip.com, GoIbibo, RedBus became more popular and those companies understood the mindset of the people regarding their balance on cost and quality. This in turn increased the tourism revenue as well.
In my point of view, I prefer to book tickets for travel and stay through online agencies like MakeMyTrip.com and I had lot of good experiences and a couple of bad experiences as well. But due to the bad experiences my mind didn’t change and I still stuck with MakeMyTrip.com. So as my friends also had the same kind of mindset.
Thomascook India is not so popular brand in India due to its high cost and their target segment is only rich people. India is highly populated where middle class and upper middle class people are the majority as compared to high class people. The Brand awareness is still low and many people in India doesn’t even know the existence of the company in India. But when it comes to the International Tourism, the first preference is ThomasCook whereby the local tourism market is still not penetrated much by the company and this in turn the new entrants like makemytrip.com and redbus deepened their local market by offering great discounts and kept their profit margin low but acquired more number of customers. Now makemytrip.com started to acquire more number of customers in terms of international tourism as well.
Indians mostly have the common characteristics of cost effectiveness when it comes to tourism and also expect the procedures to be much simple as possible. Simplicity is the key as well when it comes to Indian Market. So if there is any implementation of simple innovation technique will result in a big competitive advantage in an Indian Market.
OYO Rooms – This is one of the brand which mainly targeted at millennials and young professionals in search of fully managed homes on long term and short term rentals at affordable prices. The main mantra of the company is Affordability and being a new entrant in the market which started in the year 2013, their growth is enormous and now the company is valued at $10 billion dollars. This made simple for the people of India to enjoy their long stays during their tourisms as the company concentrated both on quality as well as cost effectiveness.
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ANNAMALAI Vigneshwar
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