Overall Market – Tourism & Travel Agencies of India
India is 34th largest tourism destination in the world. As India being a very vast area the profitability of the tourism in India is mostly dependent on local tourism as compared to the international footfalls. The tourism of India mainly concentrates on experiencing the cultural diversity of India. The steady growth of economy also plays a major impact on the tourism of India. This in turn resulted in more number of travel & tourism market players in the country.
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Due to the rise in digitalization in India, it became easy for the tourists in order to book tickets and completing the procedures entirely through online itself. Most of the travel agencies support the tourists through mobile apps which periodically increased the convenience of the tourists to have a hassle free travel & booking. Technological development in this Internet era also plays a major role in the growth of the tourism in India.
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As the technology grows so as risk also grows parallel. Nowadays, people can easily understand the behavior of a travel agency by reading through reviews and comments in the internet. Ideally MakeMyTrip.com understood this situation and dealt more carefully. It mainly dealt with the customer satisfaction by offering good level of discounts in the tourism package and made the customers to feel worthy for the money spent on the tourism. The perception towards Thomascook is mostly related to its higher costing for the tourism within India as well as for International. In Indian Tourism Market, market penetration happens only through the perfect pricing strategy as well as with the quality of the services offered in line.
Network
In the overall market, networks and links plays a major role in the travel agencies market. As India being a vast area, linkage of hotels, resorts to a online travel agency across the country is very much important which in turn gives customers more number of choices to select in terms of cost effectiveness and quality. This made the travelers life more simple and efficient as
well. In actual, B2B structure can be seen in this travel market in India.
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ANNAMALAI Vigneshwar
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